Let’s make a brief review about paid traffic, this because if you are a newbie I don’t recommend to start with paid traffic unless you have a big budget.

The paid traffic is the fastest way to get visitors to your site. But if you don’t do it right you could end with empty pockets and your credit cards max out.

PPC (pay per click). Pay per click is one of the most popular paid traffic methods, because gives you the best benefit on a short term. The system is simple, you create an ad about your offer using keywords. According to the relevance of your ad, this will be displayed on search engines and sites, and you will pay every time someone make a click on your ad.

There are several PPC networks, but without any doubt the most relevant are Google Adwords, Yahoo Ads, MSN Ad center and Facebook advertiser.

Your ad might be as a text or image called banner.

A good ad should be short and to the point, no need for too many words to write, but it has to make a powerful call to action to people who are looking to buy something. Remember that you pay per click, you don’t want to fill your site with tire kickers who will empty your wallet.

PPV or Pay per View. this is another way of paid traffic, that lately is in vogue due to the cheap that could be each click ($0.01 aprox.) this kind of advertise you pay every time your ad is shown as an emergent window to users that download certain application (like a toolbar)

This method is very useful on CPa offers

Banner Ads – This ad system works like in the newspapers, you buy a space on a webpage or e-zine to show your ad.

PPM – Pay per thousand, you pay for every thousands impressions.

Contextual ads, mentioned before as PPC, what is for the web owner adsense for you is adwords.

There it is, now you have a slight notion about paid traffic. Never was my intention to get too deep into this subject because I have to recognize that I’m far from being an expert on this topic. I know, I know, I’m a stingy marketer and I’m always trying to avoid spend (or invest?) money on advertising, even more if there is so many FREE traffic methods out there isn’t it?

Anyways if you are still interest in knowing more about paid traffic, check on of this products below. Maybe you could be the next profit master will ya?

In this article I want to show you what not to do when you work from home…

My friend Bob always dreamed with work from his home and enjoy the freedom that comes with it…

that’s why he decided to build and internet Business… Unfortunately…

He miserably failed… Let me tell you why…

A normal “workday” for bob started at 11 am when he wakes up… I have to take a shower to wake up – he said, and spend a long time under the hot shower.

Then, he spends a long time deciding on what to wear to start working… 12 pm rang on the clock… While he pours his first cup of coffee, bob turns on his computer and check the last news…

Then, he opens his mail… And check each of every single mail that came from the endless lists he is subscribed… If the email has a link he checks the link and stay surfing a while on the page he is sent… Answer and forward every chain mail he receives… dangers of working from home…

It’s lunch time now… He goes out to buy pizza or hamburgers (this way he saves the deliverer guy tip) and goes to the grocery store to buy some things that he needs… While he is lunching he has in mind all the stuff he has to do for his business… … and all the stuff he has to study and read the last ebook about making money he bought yesterday (even though he still hasn’t finished yet the video course he bought last week).

When finally Bob sit in front of the computer again, he takes the occasion to get updated about what their friends are doing on twitter and facebook, and change his status to “working from home”…

His girlfriend Susan is online and can’t pass to “say hi” and mention how good time they spend the last weekend… Susan tells Bob that she uploaded a new Youtube video, so Bob goes to Youtube and watch the video…

And another fifteen related videos,

And the trailer of the movie that is coming this week,

And the last video of his favorite band

And some funny videos…

Finally he put hands to work to start his daily tasks, but then he realized that his farmville animals hasn’t eaten yet, so he feeds them… And purchased some new hotels on mafia wars – just a couple of minutes more, then I get my job done – he said while answering a survey about which animal are you in bed…

Bob then realize that his eyes are soring because he has spent a lot of time working in front of the computer, he needs to relax… He grabs a beer and sit in his couch to watch the game of his favorite team. And then a movie… perhaps two…

It’s time to dinner…

After dinner and two more coffees, Bob comes back to his computer… Checks the daily task for today and realizes that they are so many, is past midnight, it’s too late and he is so tired, so re arrange the tasks for the next day where he will wake up earlier and work from home…

*********************************

Even though this may seem funny, this same routine repeats every day in a great amount of entrepreneurs that decided to work from home.They don’t have a clear sight of their target and for the same reason they don’t have an actionable plan… A job routine is key if you don’t want to fall into the procrastination trap…

You must eliminate from your vocabulary the. “I’ve better do this tomorrow” or “Tomorrow I will write that article”… Procrastinating your job and not taking it seriously like a business, will always give you the same results…zero…

Do you like it? then  share, write some comments, be part of this!

Deciding on what to sell

Once you found your market niche is time to make the decision on to what to sell on the Internet. How to monetize our site?

There are many ways to make money with our site, but in this segment and in order to make a full Internet business we are going to aim our darts to sales, yeah sales.

You can sell your own stuff or other people’s products.

Creating your Own Product

For your product to be a success among the customers it has to fill the first commandment of a product… to satisfy a need, to fill a space.

The easier and cheaper way to get your own product is to make a digital product. An ebook, an audio file, a video lesson or even a software.

The digital format is great because you don’t have to deal with massive production costs or distribution or warehouse.
It works best if your know about the subject and you feel passion about it because it is easier to work with something that we love to do. If not… well, don’t worries there are ways to walk around this.

First research what people want to know or need to know about a niche.

This, you can do it from different ways, i.e. making a quick search on Google writing your niche and the words “forum” like this:

your niche + forum

Forums are places where people gather around a common interest. Here you can find the questions that people often ask. Take a good note about those questions because there you will have the topics that will cover your product.

Now, your product could be on an e-book format, could be a MP3 audio format, or what’s hot now, a video.

You can interview an expert on the field and ask him those questions that you previously wrote down, you can record them and sell the audio or the video interview, all that info is pure gold and people in your niche (if you choose correctly) will be eager to get it.

Digital Format and Piracy

One of the worst nightmare for a marketer is when someone stole his copy and give it away for free on some communities, or simply sell it as his own, and you will be crying in anger because that rat is making you lose money.

But don’t worry, wipe your tears and take a zip of water because not everything is lost. You still can make money even if your product is giving away for free.

I’m talking about “branding”. Let’s put an example, if your product is an e-book, then in the footer add your site URL.

Add some advice to affiliate products or your other products (if you have any), make short reviews of some product or service adding your affiliate link.

You must save your product as a PDF format (this is a must, es harder to edit it that way)
If your product is an audio or video, mention your site from time to time, so everyone who listens or view it will know that is your product and can find more info in your site.

Selling other people Stuff

This is a much more appealing choice for many people because you don’t need to make your own product (yes… sometimes the inspiration muse is gone and you can’t come up with nothing to write or produce… am I wrong?), you don’t need customer support or stock. Even in some strategies you don’t need a web site.

We are talking about Affiliate Marketing, this is a very profitable business model because you need a tiny little investment comparing with product creation and the benefits are sometimes huge. Some products pay up to 75% commissions.

How Affiliate Marketing works? Check out the graphic below

See? One buddy has a product in the market and want to increase his sales force. So then he offers to pay a commission to those who send people to his site.

A good affiliate never try to sell a product, no, that’s the merchant job. A good affiliate always pre-sell. He will warm up the prospects and turn them into buying willing people.

As for the sales, as I said before is the merchant job. Your goal is to send those visitors to the merchant site with a buyer mood and a credit card in hand.

Is a good idea to have your own site where you expose the problems that people of that niche face. Make them acknowledge you as an equal that has walk the walk, tell them that you found a very good solution to the problem that doesn’t let them sleep and then BAM! you refer them to the merchant site putting real emphasis on all the benefits that they will get by using that product.

Wait a minute, all this sounds great…but how the merchant knows that I was the one who refers the customer?

Good question… each merchant on his sales platform has an affiliate program, on which give you a link that is unique with your id inserted on the URL, that unique link is the one that you will use in your page, your emails, your articles, your videos, your tweets and so on.

Wrapping Up… What’s Best for Me?

This is a tricky question, and I can’t answer that properly without knowing you because it will depend on your skills, perhaps you are an awesome writer and the words flow from your fingertips like drip drops of your brain, and write a 200 page book is not a big deal for you. Or perhaps you are just like me and fight with the keyboard to arrange some words that make sense.

It doesn’t matter, the road you take will have some ups and down, you just take the way you feel more comfortable because there is nothing more gratifying than work in your comfort zone.

Check This program to to learn more about affiliate marketing and product creation

Ok… here I must be completely honest with you, I’m not really that good at writing therefor a sales page and copywriting is definitely not my strength.

However I have read so many copywriting articles that I can point you some tips about how could be a good sales page.

The Structure of a sales page

In order to write a good sales copy you should follow a certain structure:

First of all (and not related with writing) you need an attractive graphic, relevant to the niche — this is not mandatory but certainly helps to capture the uninformed buyer the one that has a mouse in the right hand and the credit car in the left.

The header is really really important, because is responsible of the 70% of the visitors that will follow reading your sales page. The header must bold and attack directly to the jugular of the problem, must be a powerful call to attention.

You must identified yourself with the reader and they must identified with you. He must acknowledge his problems in your sales page.

Mention the problems of the niche on your sales page.

Once identified the problems, you must mention the benefits of your product and how can help them to solve the problems of their niche.

Use prof of benefits (if you don’t have it for God sake’s DON’T PUT ANY!)

Add some testimonials from people that have use your product* (If you don’t have any DON’T FAKE THEM!)
*Before you launch your product find people in forums willing to review your product and you give them a copy in exchange of their testimonial

Final Points of a sales page

Call to Action

• Use scarcity and urgency tactics
• Use Neurolinguistic Programming to drive your prospect to take action
• Check how other sales page are made. Copy what they do (no to the letter of course, just the structure of the body NEVER USE Plagiarism)

Check the Infomercials on TV, they are gems about how to use NLP Messages.

If you still don’t feel prepared to make your own sales letter you can check these training material about Copywriting

You can also outsource the copywriting of the sales page on sites like Elance or Odesk. You just need to find some good copywriter (according with your budget of course, you don’t need a Pulitzer winner), tell them exactly the problems and the benefits of your niche and probably hand them a copy of your product for a better understanding of the concept that you want to sink in the mind of your target audience.

Remember in internet marketing a good sales page is the difference between selling or not selling.

You may wonder what to sell?

once you find your market niche is time to take the decision about what to sell and how to monetize your site how about creating your own product?.

There are many ways to monetize your site, but in this segment we are going to focus just in two methods (why the long faces? is more than enough to make some serious money!)

so you can sell your own stuff or you can sell other people’s stuff.

Creating your own product

Most people start with this before do any research, they have an idea and make a cool product that they think is going to sell like crazy… most of those people fail miserably (like the 99.9%).

For your product to become a huge hit it has to have the main objective to satisfy a need, to fill a void. creating your own product

The simplest and cheaper way to creating your own product, is create a digital downloadable product like a software, an ebook, a video or an audio file.

The digital format is great because you don’t have to deal with obscene massive production costs or distribution or warehousing.

Motivation Thrust About Creating Your Own Product

Passion, passion is the main fuel to thrust your product creation process, because is best if you know the topic and you are passionate about it, that way is easier to build something you are fond to.

If you aren’t passionate about anything (but eat cheetos and drink beer) or you don’t have any knowledge at all on any topic, don’t worry there are ways to get through creating your own product without sweat (we will see them later).

Start Creating your Own Product

OK let’s put our hands and mind into work! First you need to know what people want to know or need to know about your niche.

you can do this simply running a quick search on Google writing your niche and the word forum like this:

my niche + forum – ie: paintball + forum

Forums are sites where people gather around a common interest. Here you can find the questions people usually ask. Write down those questions and consider them subjects to develop on your product.

Your product could be in a PDF ebook format, MP3 audio file or video.
You can interview an expert on your niche and ask them the questions on your list, you can record the answer and sell the audio or video, all that information is valuable and people in your niche (if you did your homework and choose wisely your market) will be eager to get it.

And I have to put extra emphasis on this: Before start creating your own product you MUST research your market first.

Now you only have to write your product, record your video or audio answering the questions made, and is not harder than that, but if you are lazy like me, or have problems putting together two sentences, you can outsource the task (more on outsourcing later).

You don’t have any excuse to not take action, come on I urge you to start creating your own product.

There are many products to teach you how to create your own product, perhaps you should try these, they are all risk free with a 60 days money back guarantee, if you don’t like it you can ask for a refund. Just Check them out and start creating your own product:

If you think that writing for the web is the same as you do for a printed report. Then you might be surprised. There are some rules that you need to take on account when you write your website content. We are going to review some of them.

writing for the web

Simplicity and Relevance

You may forget about metaphors, hyperbolas and all that flourish sentences. When people read your content they are not looking for poetry, they are looking for information. So keep your content simple and easy to read. Unless you are writing for a highly technical website, people should not need to use a dictionary to understand what you write.

If your website is about cars don’t write about dogs, keep it relevant. People will go to your website because it is related to what they are looking for. If people find that what you wrote is helpful for them, they will come back to your site and acknowledge you as an expert on the field.

Keep Your Text Inside Attention Pan

In today’s world people has a lower attention pan. If you don’t catch people’s attention in a few seconds, your text will not be reading. So when you are writing for the web, take these tips on account:

• Keep your sentences short. A long sentence can make your reader “not to read”.

• Split your text into paragraphs easy to scan. You can use bullets to make it easier to scan and grab attention.

• Write as you talk. Be conversational, but always avoid the use of jargon. You are worldwide now. And everybody should understand what you say.

Be friendly with Humans and Search Engines

Many people will say that writing for the web is writing for Search engines. I agree that SEO is important. But more important is to write for the human reader. According to what people search is what the Search engines will display.

So it does not matter if your site will rank high on search engines. If the human eye can’t understand what you write your efforts to be on top will be useless.

Of course when at the moment of writing for the web you must pay attention to the keywords. Because keywords is how people will find your site. Use them wisely and don’t overdo it.

Take this advice on consideration at the moment you write the content for your website. You will find that is not as hard as people think. Publish a printed book and may be a thousand people will read it. Publish a website and maybe millions of people will read it.

There are some exhaustive training about this topic, one of them that I found best for this purpose is Niche Profit Classroom, if you want to know more about writing for the web this is worth checking.