“The Money is on the List”. Perhaps your hear this a lot, from people experts on list building and I’m not going to go on a creative explosion to came up with a new catchy phrase. Indeed the money is on the list.
How important is link building in a marketing process? Very important.
Ok I buy that, but how I build my list? simply enter your name and address in the form below and you will find out how.
There are two ways to build a list. The easy way, and the easiest way. Both are effective and the only difference is that in one of them you actually have to pay.
Ok let’s start with the basis of list building, then we move on to the next step. I’m assuming that you already have your domain name and your site up and running. If not, don’t waste any second longer and Read the rest of this entry
Hi, I hope you had time to work around the keyword research.
Now that you have your keywords, I’m expecting that you have it in your worksheet already and found a product to sell …or I’m asking too much? No? Good you did your homework!.
Now that you have a good idea about what niche you will focus your effort into, is time to find out if the niche is going to make you money, because there is no use to have a great niche but nobody is buying in that niche or even searching info about this topic so let’s get the basics on finding a profitable niche.
Ladies and gentlemen I present you the Keywords!
Whoa! What with those faces? Nothing to be afraid, What are keywords? A complex, yet, simple concept. Keywords are words, phrases, sentences that people use to look in the search engines. That’s it, no rocket science right?
My friend Bob tried to start an Internet venture to make money online like many people has being doing this days, but he made a lot of mistake in the way, and here I’m going to tell you four of the biggest mistake he made.
Bob (let’s call him Bob to protect the innocent) is a eye doctor who loves grasshoppers (I don’t know why). And he tried to make money on internet with his hobby. But he didn’t investigate the market, and simply wrote a 500 pages volume about Grasshoppers eye diseases. It was the first time that somebody wrote about it so he though he will become wealthy.
My friend Bob finally did it, by chance, accident or pure luck; he finally made a sale online. He was so happy that he told all of his friends (including me) that he was so good on internet marketing that he made his first sale. Bragging around to everybody he found in the street "Hey did you know? I made a Sale online!" he said. Someone actually bought his "grasshoppers eye diseases" e-book.
But my "crazy naive" friend Bob with all his joy totally forgot to setup his thank you page on his auto responder, and with all the continuous changes he made to his website he put a broken link on the download page.
So when the unlucky fellow who tried to download the "grasshoppers" e-book only found a 404 page.
He created a mail account solely to answer the questions of the customers but he never took the time to check it, gosh… he even can’t remember the password!
This is how "Gosh I can’t do things right" Bob didn’t delivered what he promises on his sales page and had to refund due to a dispute with PayPal. Not so good for his first sale online.
At the end my "dumb chaotic" friend Bob ended with no sale and banned from PayPal.
There are three critical things to take on account when you build your site.
Always keep track of the changes you made on your pages. Sure you want to improve them, split and test the headlines, the colors, the position of your links, but you need to remember the changes you made in case you want to undo it. So write this down, keep track of your changes all the time.
Double and triple check your links, you don’t want broken links, misaddresses or 404 errors pages on your site. Also remember when you put outbound links in your page make sure they open in a new window, you don’t want that people leave your site. This is only for those authority sites with content. For a sales page never put an outbound link, the only link your sales page need is to the Order Page. That is how you made sales online.
And finally the most important thing to make successful sales online: always deliver what you promise. Ok, this is so important that I have to repeat it. ALWAYS DELIVER WHAT YOU PROMISE. Even more, if you can over deliver like an unadvertised bonus, people will simply love you.
Take a good note of this three advices and your first sale online will not be as traumatic as my friend Bob.
The other day I found my friend Bob crying like a baby girl, I asked him what was wrong with him, and he told me the saddest history ever.
He wanted to make a living from Internet and make a ton of money selling affiliate products.
He opened a ClickBank account and built a squeeze page to build a list of prospects. So far so good.
But he has to face the highest and thick wall that any newbie has to face when he start a IM page. The traffic wall. He has not the slightest idea of how to drive free traffic to his site.
So he decides to take the fast track, the highway, the PPC road. He opened an Adword account and here is where the things went nasty with pay per click advertising.
He enters on a highly competitive niche and search for the keywords with more searches per month and bid on them.
What is wrong with that? He bid on broad keywords on a generic niche, having a specific product for a specific segment of that niche. A sub niche if you want to call it that way.
He bid on keywords without taking any consideration if the keywords include the words "free" and "no cost". Even a kid knows that these words simply do not sell, period.
As he did not plan his pay per click advertising, he bid on one word keywords instead of long tail. One word keyword on adwords may have the highest volume of searches but also has the highest cost per click.
He put a higher budget and a higher bid on the keywords and let it ran. He never care about track which keywords did converts or which did not. He never group his keyword list, or use variation of the keywords like quotes or brackets. No, he let his pay per click advertising campaign ran until the credit card company called to tell him his credit was max out.
He did not split test his ads to track the conversion rate. He only put a catchy ad, or what he thought was catchy, without any research on the competition.
Did people click on his ads? Yes, thousands, but not the right kind of visitors, only the tire kickers looking for free stuffs.
You do not make the same mistakes that my friend Bob made. The smart marketer only seek for buyers and smartly avoid the non buyer keywords like a plague this has to be the fundamental of the pay per click advertising world.
In your adwords campaigns you must wisely find high profitable keywords, the "buyer kind" of keywords.
Hello I'm Chris and in this place I want to share with you every thing I know about Internet Marketing. I'm still a newbie (and always will be) so I understand how you feel with all the information bombarding you.
“The Money is on the List”. Perhaps your hear this a lot, from people experts on list building and I’m not going to go on a creative explosion to came up with a new catchy phrase. Indeed the money is on the list.
